John F. Kennedy’s insightful remark that the Chinese word for “crisis” combines elements of danger and opportunity, although not linguistically precise, captures a profound truth: crises present a pivotal choice. This perspective is especially relevant in the business realm, where a common response to crisis is to focus narrowly on safeguarding the core business, pursuing known opportunities, conserving cash, and minimizing risk, often at the expense of innovation and waiting for “more clarity.”

At Lanell, we champion a different approach, particularly in times of crisis, emphasizing actions that are not just urgent but vital for sustained growth and competitiveness:

1. Adapting the Core: We prioritize modifying our core offerings to align with evolving customer needs, recognizing that the landscape is changing rapidly.
2. Identifying New Opportunities: We are vigilant in spotting and capitalizing on fresh opportunities that emerge as the business environment shifts, ensuring agility and responsiveness.
3. Reevaluating the Innovation Portfolio: Our strategy includes a thorough reassessment of our innovation initiatives, ensuring resources are allocated efficiently to areas with the highest potential for impact.
4. Building for Post-Crisis Growth: We focus on laying a solid foundation for growth following the crisis, understanding that the competitive landscape will have been transformed.

The necessity for businesses to evolve in response to crisis is clear. Traditional modes of operation may no longer be viable, with changes in customer ability to pay, channel dynamics, regulatory environments, and underlying business assumptions all demanding a strategic rethink.

Lanell is dedicated to setting companies on a path to recovery and growth, supported by our Lanell Infinity Model™. This model outlines a seven-step process for innovation, from ideation to final evaluation, emphasizing the importance of cross-functional collaboration and iterative development:

1. Generate Ideas: Our process begins with open-minded brainstorming and innovation sessions, intentionally eschewing constraints posed by existing analyses or reports to foster creativity and innovation.
2. Analyze Market: Ideas undergo rigorous evaluation and testing, with analyses focused on market conditions, competitive landscapes, cost forecasts, and revenue streams, to validate their viability.
3. Form Concept: We then refine selected ideas into unique business concepts, establishing value propositions, core values, and preliminary business and value creation plans.
4. Refine Business Plan: This step involves developing a comprehensive business case and value creation playbook, detailing the mission, vision, objectives, and strategies to ensure the concept’s viability.
5. Scope Project: With a solid business case in place, we outline a detailed implementation plan, setting milestones and a launch framework.
6. Launch: Recognizing that many innovations fail to fully realize their financial potential, we emphasize launch excellence, which transcends marketing to embody a unified organizational vision and mission.
7. Evaluate: Continuous improvement is integral, entailing regular evaluations and reviews to assess performance against critical success factors and economic and marketing objectives, with adjustments made as necessary.

This iterative, infinity-loop model reflects our commitment to ongoing development and improvement, ensuring that innovation remains at the heart of strategic responses to crisis, driving competitiveness, profitability, and cost efficiency.

Services

Testimonials