Innovative network approach
Lanell was founded in 2001 by Niels Stenfeldt. Since then Niels has worked as a global Senior Executive in multiple companies whilst continuing to extend a strong global network of advisors. Together we can form a team tailored to meet your specific and unique needs.

The story of the name Lanell – building on Danish innovation
In Denmark, we have always had a very fine tradition in the production of coating paper. In the post-war period, the large Danish publishing house Gyldendal used hand-painted sticky marble paper for its classic writings (J. P. Jacobsen – Martin A. Hansen – Johannes V. Jensen and several others). This marble paper was distinguished by a calm beauty, beautiful colors and a fine fabric effect.

But it was a goal for us in Denmark to reach as far as the industry had come in England and in the USA, Germany and Switzerland, where the vast majority of books were sold in hardcover.

It was new that bookbinders, made of canvas and coating paper, had begun to fall in the audience’s tastes. But it was not so easy to manufacture these by mechanical means. The foreign full volumes were in this respect much easier to deal with, and they were also more solid, we refrained for a long time from producing fiction in full volumes.

However, there were a number of subject and handbooks and many school and textbooks where durability was at least as important. And in addition to canvas, there were excellent materials for such whole bindings, which were both durable and easy to decorate, such as Linson, which is a pure canvas imitation, and a material with the Danish word “Lanell”.

Of these materials, Lanell in particular was interesting because it paved the way for a whole new decoration of bookbinding. You could print everything possible on this material: patterns, photographs, drawings, etc. completely as one can on plain paper or cardboard.

Many associate Mr. Jørgen Jokum Smith with “Lanell”. Together with Otto B. Lindhardt and Ole Wivel, they formed from 1954 the triumvirate that both economically and literary rebuilt Denmark’s largest publisher: Gyldendal. Jokum Smith had as its main areas under him the publisher’s technical departments (book printing and bookbinding), the accounting department, the solid school and textbook department and a children’s book editorial office. To qoute Mr. Wivel: “Everything he touched gained renewed strength. He bought new machines, new fonts, created new, more appealing school-book equipment, and expanded as a children’s book publisher“.

In summary the old Danish word “Lanell” are associated with; solid, renewing strength, innovation, growth, durability, regenerative, powerful and with great coherence.

And those are exactly the same values ​​that this company is built on. Hence Lanell.

Out-innovate competition
Any company’s opportunity in today’s market lies in the processes of strategic and innovative thinking. Lanell Innovation help companies in the process of developing and elaborating ideas into commercially viable business propositions anchored in solid value creation playbooks.

How we add value
The Lanell Infinity Model focuses on the organization’s ability to stay innovative. Through our 7 phases we ensure that the cycle time from idea to implementation is accelerated.

Lanell has through our extensive network access to some of the best coaches and strategist globally. Contact us with your needs, and we will assess how best to support you.