Welcome

Wealth through value creation playbooks

Lanell is the ideal choice for organizations seeking profitable growth and innovative solutions. As a leading VC and PE management consultancy firm driving innovation, concept development and strategy planning we deliver winning value creation playbooks. Our goal is to help companies develop profitable concepts that take advantage of their existing client base and connects them to value added service offerings. 

Bringing together innovation and the ability to conceptualize ideas, Lanell provides market-tested, results-driven strategy facilitation and workflows helping companies out-innovate the competition through unique value creation playbooks integrated in solid go-to-market plans.

We also invest in companies where our executive relationships can transform opportunities: accelerating growth, overcoming operational challenges and changing the trajectory of the business. Backed by family offices, we have a flexible mandate and can serve as the lead investor or as co-investor in partnership with other private equity firms whith a track-record of solid returns.

Our investment practice is powered by a unique platform which includes a proprietary network of executive advisors. These relationships allow us to identify opportunities, understand risks, develop effective strategies and help management teams realize their company’s full potential. We do this either through Lanell Equity and Stenfeldt Capital Group who today are investors in selected companies.

This makes our consulting model holistic and unique. Operating across industries and geographies as one integrated, multifunctional team, we bring customized solutions and the best to each client. Today, we help clients with total transformation—driving complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

We also do turnarounds – not by only cutting costs, but through making sure the entire organization checks in. Because most companies in crisis have had poor management leading to impoverished teams.

We do the right things and we do it the right way – consistently. That is also symbolized in our name: Lanell.