While departing from LA bound for Tokyo I wrote the below a perspective on how to develop a #dataculture within your organization. In this article to Information Age I explain how the process of developing a data culture will inevitably expose some data issues that reveal where there is room for improvement. This is a positive outcome. Next step is to leverage the optimised organisation and monetise the data. Happy reading.

https://www.information-age.com/data-culture-organisation-123477438/